After you’ve developed your blog content, you’ll need to know how to make a Facebook page. Facebook is an essential marketing tool for most niches. We’ll show you how to set up your Facebook page and how to stand apart from the other 65 million businesses on Facebook!
How to Make a Facebook Page for Your Blog
Creating your Facebook page is actually very simple.
Go to the Facebook Page Creator. There are many ways you can reach this screen. The first thing you need to do when you’re learning how to make a Facebook page is get to facebook.com/pages/create.
Choose your page type. Blogs and exclusively eCommerce websites almost always belong under the “Brand or Product” Facebook page type. If you can’t identify a relevant category, simply select “website.” You can always change this later if you would prefer a different category. Once you’ve made your selection, click “get started.”
Add a profile picture. Ideally, this will be your logo. Don’t have one yet? That’s okay. Here’s a tutorial on how to quickly create one!
Add a cover video. Videos are the preferred language of the Internet, especially when it comes to marketing. Most pages have cover photos so this is an easy way to set your website apart from the competition. Here’s a quick tutorial that will help you develop a free Facebook cover video with Adobe Spark. It’s easy and free!
Finish your business profile. Click “about” on your page’s sidebar. Fill in the pertinent information, such as your website, start date, about info and more. Add yourself as a team member. Claim your page username. It’s also helpful to complete the “our story” section.
Check your settings. Visit your settings and make sure they are set optimally. Some settings you’ll want to pay special attention to include:
- Visitor posts dictate who can publish posts, photos and videos to your page.
- Messages allow visitors to send private messages to your page. You can disable this.
- Tagging ability allows people to tag photos you post to the page. You can disable this.
- Country and age restrictions can limit your audience.
- Page moderation and profanity filter allow you to prevent certain words from appearing on the page.
- Similar page suggestions should be enabled. This ensures that your page is recommended to users when they like similar pages.
- Post attribution is important. Make sure you are posting as your page!
Make a few posts. When your page is new, your timeline is empty. Fill it up with 4-5 starter posts. You don’t have to do this but, in my experience, it helps.
Invite your friends. Get 30 likes on your page as quickly as you can. This will unlock insights and other helpful features for your page. Start by inviting your friends and encouraging them to invite their friends! You can also run Facebook ads to achieve this goal.
Schedule future posts. Select ‘publishing tools’ and ‘scheduled posts.’ Schedule a few posts (2-3 per day) over the next few days. Include a mixture of memes, links to your website and videos that are relevant to your niche. Scheduling your posts ensures content will be published consistently without you personally visiting your page multiple times per day.
Congratulations! You’ve mastered this tutorial on how to make a Facebook page for your blog. You now have a functional Facebook page for your business page. It’s got an epic cover video and a professional logo for a profile image. Next step coming soon!