What is Affiliate Marketing? [plus 3 secrets to succeding with affiliates!]

What is affiliate marketing? It’s one of the most powerful and simple ways to make money online with a blog, of course! If you’re designing a niche blog, affiliate marketing can be a powerful tool that puts serious cash in your wallet.

What is affiliate marketing?

Affiliate marketing empowers publishers (who create web content) to earn a commission on referred sales.

What is the affiliate marketing process? 

The affiliate marketing process is actually quite simple:

First, you have to create a website and start publishing valuable content. If you’ve been following our FREE tutorial, you’re already well on your way!

Once the website starts receiving traffic, you can start signing up for affiliate programs. Some programs require a certain minimum traffic threshold before bloggers are allowed to sign up for the platform. It is important to remember this when you’re searching for relevant affiliate programs!

When you sign up to become an affiliate for the advertising company, the company provides a special customized link to you. They may also supply “creatives,” such as banner ads, square ads or other advertisements. You can use these on your website to market the company’s products.

You will use these links and creatives to drive traffic to the company website. When someone signs up after using that special link, you’ll be paid a set commission on the sale. Sometimes it’s a flat rate, sometimes it’s a percentage. The details all depend on the exact affiliate program you’re using.

What are some examples of affiliate marketing?

We use affiliate marketing in several of our articles here on SkilledBlogging.com. You’ll find affiliate links to WP Engine and other helpful hosts in our article on the three best WordPress hosting companies. You’ll also find many affiliate links to MyThemeShop scattered across our site.

What is the secret to successful affiliate marketing?

There are a few things you always have to consider when implementing a new affiliate program on your website.

1. Do not compromise your brand integrity.

Personally, I only sign up for affiliate marketing programs from companies I truly love and support. If I can’t wholeheartedly endorse a company, I don’t want to recommend it to my readers. That’s why you’ll find affiliate links for WP Engine and MyThemeShop on this site but you won’t find links for GoDaddy or other companies I’ve had bad experiences with.

I believe that brand integrity is paramount. It’s the most important thing. Sure, you could advertise a few sleazy programs and maybe make a quick buck… but when you make bad referrals, people will remember. They won’t trust your recommendations in the future, so you will inevitably lose future sales. It’s much better to build a brand that your readers can trust. Your readers will come back, trust your recommendations and share them with their friends.

2. Only sign up for relevant affiliate programs. 

There are thousands of affiliate programs you can sign up for. Not all of them are relevant to your website. You should only sign up for and use affiliate links for goods and services that are relevant to your niche.

It’s obvious when you think about it. Even if a pharmaceutical affiliate link has an excellent payment structure, it’s going to perform better on a health and fitness blog than it will here at SkilledBlogging.com. This site is better suited for web-based tools like Adobe Stock and WordPress features like themes and plugins.

Stick with affiliate programs that are relevant to the audience youare cultivating. If it’s not related to your niche, it’s not going to perform well.

3. Always be up front with your readers and clear about your terms. 

When you use affiliate links, you are required to include a disclaimer and other information on your website. You’ll notice that all of our posts that include affiliate links include a disclaimer in the post that says “this post includes affiliate links.” 

Readers should never be tricked into clicking on affiliate links. They should always know what they are getting into. Disclaimers create transparency and trust. They also help ensure you’re abiding by fair business practices.

Always add a disclaimer to the top of each blog post that includes affiliate links. Always write the disclosure so that it is accurate and clearly worded.

Ready? Let’s find some great affiliate programs!



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